Реклама Левис (Levi's)
Агенство: R. Golombek Comunicacao, Sao Paulo
Автор (авторы): Adalberto Boaretto, Renata Kandl Golombek, Celia Saito, Galacticae Studios
The headline of this campaign for various Levi´s ranges consists of the brandname and the reflexive pronoun "se." Together, the two words sounjd similar to the Portuguese for "take it easy." This motif appeared on the Brazilian Valentine´s Day, which is June 12th. The English/Portuguese headline means something like "love yourself."
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